Picture of Marina Magalhães

Marina Magalhães

International Marketing professional with a degree in International Studies from Leiden University. At AEVO Innovate, she works with marketing, content, and international expansion, creating content about corporate innovation, technology, continuous improvement, and organizational transformation.
  • Joined: August 14, 2025
  • Articles: 30
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A hand placing the final wooden block on top of a pyramid structure, symbolizing the step-by-step construction of a go-to-market strategy.
  • | Change Management

Your Product Doesn’t Need More Marketing. It Needs a Real Go-to-Market Strategy
Shopper in a grocery aisle reading a product label, comparing options—illustrating how customers assess value and product market fit.
  • | ROI

The Step-by-Step Manual to Achieve Product Market Fit
A white chess piece defeating a black king on a chessboard, symbolizing the strategic decisions that determine business relevance and competitiveness.
  • | Continuous Improvement, Culture of Innovation, Strategy

Why Most Organizations Lose Business Relevance
A person using a laptop with digital charts and analytics projected above the screen, representing how an innovation dashboard transforms complex data into clear insights.
  • | ROI, Strategy

How to Build an Innovation Dashboard That Leadership Trusts
Close-up of a hand pointing at a digital screen displaying charts and rising bars, symbolizing how innovation metrics reveal business performance and strategic growth.
  • | Budget, ROI, Strategy

Innovation Metrics: From Vanity Numbers to Strategic Decisions
Close-up of red and yellow darts hitting the bullseye, symbolizing precision and goal achievement — a visual metaphor for setting and tracking KPIs for Idea Management.
  • | Budget, Innovation Tools, ROI, Strategy

KPIs for Idea Management: how to prove the impact of your program
Two people analyzing data with gears, rocket, and lightbulb icons representing innovation investment.
  • | Budget, Innovation Tools, ROI, Strategy

Is Your Innovation Investment Paying Off? Discover How to Turn Ideas Into Measurable Growth
A hand stopping falling dominoes, symbolizing problem-solving and prevention using the FCA method.
  • | Strategy

How Much Are Repeat Failures Costing Your Business? Discover the FCA Method.
Man working in a factory holding a pen and writing on a clipboard, representing lean manufacturing practices.
  • | Continuous Improvement, Innovation Tools, ROI, Strategy

Lean Manufacturing Practices That Maximize ROI
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Sidebar graphic for idea management software.

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