Picture of Rafaella Vieira

Rafaella Vieira

Strategic and Growth Marketing professional with experience in B2B marketing, content, and communications for technology and innovation companies. At AEVO Innovate, she works with content and editorial strategy focused on innovation, technology, continuous improvement, and industrial transformation.
  • Joined: May 14, 2025
  • Articles: 29
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Horizontal four-step employee suggestion scheme flow illustrated with line icons — people sharing an idea, a suggestion box capturing it, a clipboard for evaluation, and a rocket for implementation — connected by arrows in white, graphite and orange, with the AEVO Innovate logo in the bottom-right corner.
  • | Continuous Improvement

Employee Suggestion Scheme: how to structure one and its benefits for industrial companies
Ilustração do ciclo de melhoria contínua PDCA, com quatro etapas conectadas por setas circulares — Plan, Do, Check e Act — representadas por ícones de planejamento, execução, análise e otimização, nas cores branco, grafite e laranja, com a logo AEVO Innovate no canto inferior direito.
  • | Continuous Improvement

Continuous Improvement Cycle: what it is, the 4 pillars, and key benefits
Sticky note with the word "IDEA" inside a yellow frame on a blue background, representing idea capture in an Idea Management Program.
  • | Strategy

The complete playbook for creating an idea management program
This image represents a funnel with the steps to guarantee success in a employee idea program
  • | Change Management

7 steps to launching a successful employee idea management program
This image shows people following a dashboard showing the daily gains from a continuous improvement culture
  • | Continuous Improvement

Building a Continuous Improvement Culture: why consistency beats the “big breakthrough”
An ENGIE engineer wearing safety gear at sunset, symbolizing operational excellence, safety, and innovation in the energy sector.
  • | Continuous Improvement, Process

Operational Excellence in Practice: How ENGIE Leverages Continuous Improvement through Idea Management
Hand placing a wooden block on a precarious Jenga tower, symbolizing decision-making and innovation risks in business.
  • | Innovation Tools, Strategy

Innovation Risks: 6 types & 7 strategies to manage them
Hand holding a blue megaphone against a light green background, symbolizing how innovation management amplifies employee voices and ideas.
  • | Product Updates

Continuous Product Evolution: AEVO Innovate’s Latest Customizations for a Smarter Innovation Management Experience
Bar chart with upward arrow symbolizing growth and success in corporate innovation
  • | Culture of Innovation

Corporate Innovation: definition, types, benefits and framework
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